[excerpt] This article begins by considering the uniquely powerful experience of visuality in India and how this underscores any reading of Art Deco in Bombay. Next, the essay explores the sites of two important super-cinemas: the Regal (1933) and Eros (1938). Each of these two movie theatres was the brainchild of Parsi entrepreneurs and they need to be seen within the cultural tradition of the Parsi community, especially Parsi theatre. Finally, the political potency of the theatres is investigated by approaching the cinemas as a kind of chowk, a crossroads. Far from a negligible space of fantasy and fun, the Art Deco cinema was a socio-culturally and politically significant venue. The Art Deco style offered a means of expressing a local yet cosmopolitan statement of modernity, a complicated one that bore witness to the city's continuing place within commercial and cultural economics of Empire. It evinced the growing influence of America on the world stage, a sense of national (however fragmented between diverse ethnic, cultural and political differences), and some of the complexities of the unique socio-cultural fabric of Bombay.