If defining design is an awesome task, any attempt to define Indian design would be even more difficult. This is because, in India, the word design has many meanings and past/present associations. It is not just the language, but the manifestation of design in more than one area of Indian living and production. Indian women make floral patterns as auspicious welcome signs, and traditionally this is called design. The intricate decorative border of a sari is considered design. A piece of jewelry is design. But the innovative new chair made by a carpenter, or an improved bedpan?which the modern world calls design?is not considered design by people in India. Even in this twenty-first century, modern Indian industry is familiar with engineering design, but gets quite confused when it comes to design. The reason for this is traditional association, as well as what its colonial rulers promoted as design through Indian arts and crafts schools. When modern design, as it is known today, was introduced in India, and when the first professional group of designers was founded, it was called the Society of Industrial Designers of India (SIDI). This was done to emphasize the relationship between design and industrial production, although the Society admitted all designers including graphic designers, exhibit designers, textile designers, and animators.