With offices in Beijing, Mumbai and London, is an international practice that spans Asia. Here, co‐founder and principal looks beyond the superficial ‘exotic’ stereotypical image of ‘orientalism’ that was traditionally imposed on Asia by the West. With particular reference to Serie Architects' Tote, Mumbai, and Yan Zhenqing Museum in Linyi, China, he shifts the question of identity to what is common within the context of architectural production: what might imbue architecture with social and cultural validity? How might it be possible to attempt to create ‘common artefacts’ through the most typical elements – the ‘dominant types’.