This paper discusses the role a voluntary organization plays in the spatial definition and material conservation of cultural heritage in late twentieth century India. Voluntary organizations work in a broad range of fields in India, but the Indian National Trust for Art and Cultural Heritage (INTACH) may be of particular interest to applied anthropologists because of its creative uses of anthropological concepts and methods. In addition, since the concept of culture is not confined to academic discourse today, anthropologists may find it worthwhile to learn about other public and private ways culture is defined and cultural analysis is carried out.