The article explores the cultural politics of regionalism in Coastal Andhra following the bifurcation of Andhra Pradesh through a focus on the planning of a new capital city, Amaravati. The envisioned city embodies an imagination of the state’s future development, in which older signifiers of Andhra identity are sutured with global aspirations. Viewing Amaravati as a symbolic space where Andhra is being reconstituted, the article traces the reterritorialization of the region by a deterritorialized provincial elite through return flows of capital and state-led revitalization of regional identity. While the Amaravati plan reflects broader trends of neoliberal urbanization in India, it is also deeply embedded in regional development aspirations and contestations.