This study has identified a cultural heritage product of the Indian Muslim community that has contributed significantly to the tourism industry in Penang, namely Kapitan Keling Mosque. The study also shows that the Kapitan Keling Mosque highlights the strength of ethnic identity and sustainability of the India Muslim heritage especially for the purpose of ‘tourist gaze’. This research is an ethnographic research, using qualitative methods. The results showed that the cultural heritage of Indian Muslim community has become a product of ‘tourist gaze’ and has confirmed that; the Kapitan Keling Mosque is now the main symbol and focal center in the improvement of the social and life force of the community in Georgetown.