As London grew north and west in the eighteenth century, wealth settled on the new-built streets of the Cavendish-Harley (later Portland, now Howard de Walden) estate. This paper describes how, why and where individuals enriched through the East India Company came to ground in this part of London. The cases of Francis Shepheard, scion of an important company family, Governor Robert Adams, in flight from Tellicherry, his nephew Robert Orme, the historian of India, General Richard Smith, a notorious ‘Nabob’, and a few others elucidate the market-based origins and accidental then deliberate consolidation of this settlement and stand for many more East India Company names about whom at this point less is known.