Finally, Norman Foster eschews PowerPoint. Instead, he stands before an easel, jacket off, manhandling boards into place one at a time, showing he means business. He talks in practical, non-nonsense terms: "At the base of the building, you would like big footprints and tall space," describing specific spaces by their dimensions. He also knows how to talk the panel's language, declaring the design is the result of the corporate triumvirate of "design, market research and marketing". He also concludes by hammering a final nail in the coffin of his rivals: "To be distinguished and notable, this building doesn't have to indulge in a 'look at me' hysteria of sculptural shapes and so on."

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