“If you have two developments sitting side by side and one has a recognizable global brand, it sells a bit faster, and at a premium,” said Rod Taylor, director of international residential developments for Savills London. “People are buying a brand they recognize. If they don’t know a town or a city very well, but they see a Four Seasons or a Mandarin, it gives them that warm, comfy feeling that they can actually go ahead and buy.”
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- Buying Abroad, With a Logo, Friday, February 22, 2019 - 12:00