425 Park Avenue
Ever wondered how starchitects cope under pressure? In these videos, Richard Rogers, Zaha Hadid, Rem Koolhaas and Norman Foster vie to secure a high-profile tower development
You've seen them posing in magazines, performing in lecture theatres and maybe even shouting across the office. But it is unlikely you've ever sat behind a boardroom table and given Richard Rogers, Zaha Hadid,Rem Koolhaas or Norman Foster a grilling.
Well, now you can see what it might be like. The series of videos below offers a fascinating insight into how this generation of "starchitects" behaves under pressure, as they each pitch to win one of the most high-profile competitions in recent years: a new tower for L&L Holding Company on Park Avenue in New York. The site has such daunting neighbours as Mies van der Rohe's Seagram building, and it will be the first full-block office tower to be built on the street in almost half a century.