You've seen them posing in magazines, performing in lecture theatres and maybe even shouting across the office. But it is unlikely you've ever sat behind a boardroom table and given Richard Rogers, Zaha Hadid,Rem Koolhaas or Norman Foster a grilling.

Well, now you can see what it might be like. The series of videos below offers a fascinating insight into how this generation of "starchitects" behaves under pressure, as they each pitch to win one of the most high-profile competitions in recent years: a new tower for L&L Holding Company on Park Avenue in New York. The site has such daunting neighbours as Mies van der Rohe's Seagram building, and it will be the first full-block office tower to be built on the street in almost half a century.

cont'd....
http://www.theguardian.com/artanddesign/architecture-design-blog/2012/nov/19/architects-zaha-hadid-norman-foster