The name for the movement itself, Euromaidan, is a neologism fusing the prefix euro, a nod to the opposition's desire to move closer to the EU and away from Russia, with the Ukrainian (and originally Persian and Arabic) word maidan, or public square. And the term is about more than situating the demonstrations in Kiev's Independence Square (Maidan Nezalezhnosti). Ukraine may be located in Europe geographically, but many of the protesters also see Europe as an idea, one that "implies genuine democracy, trustworthy police and sincere respect for human rights."

The name speaks to an increasingly universal phenomenon as well: the public square as an epicenter of democratic expression and protest, and the lack of one—or the deliberate manipulation of such a space—as a way for autocrats to squash dissent through urban design.