On Friday, NBC's Today and CBS This Morning touted Chicago Tribune architecture critic Blair Kamin hurling insults at Donald Trump's newest skyscraper in the Windy City, condemning the "brashness" and "egotistical overstatement" of the billionaire's decision to place his name on the building, even calling it a "wart" on the city skyline and comparing it to "Godzilla." 

Reacting to the melodramatic declarations during a live phone interview on Today, Trump slammed Kamin: "This was started by a third-rate architectural critic for the Chicago Tribune, who I thought got fired. He was gone for a long period of time. Most people thought he got fired. All of a sudden he re-emerges, and to get a little publicity, he started this campaign."

During a taped report on This Morning, Trump dismissed him: "If it weren't me, they'd be saying, 'Isn't that wonderful?' But because it's me, they, you know, get some publicity, free publicity. Like this critic, nobody ever heard of him."

Both morning shows played up a "feud" between Trump and Chicago Mayor Rahm Emanuel, who like Kamin, attacked the Trump signage for being "architecturally tasteless."