Amitabh Bachchan has been approached by the Centre to be the "face" of Prime Minister Narendra Modi's pet 'Swachh Bharat' programmme.
This comes months after reports that there was a rethink on the part of the government to sign up the actor for Incredible India campaign after the exit of another Bollywood actor Aamir Khan following his controversial remarks on perceived intolerance. However, Bachchan's name was ruled out after it appeared in Panama papers.
The Urban Development ministry had sent a letter to the Bollywood heavyweight on June 20 to "lend his voice and person" and help promote a specific part of the campaign, i.E sale of city compost for use as fertilisers in order to reduce waste being transported to landfill sites, an official said.
He said they were awaiting the actor's response.
According to the letter written by Mission Director Praveen Prakash, the government was stepping up efforts to encourage converting bio-degradable waste into compost, for use as fertiliser and reduce the waste going to landfill sites.
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