The Institute for International Communication at St. John’s University is now accepting submissions for paper presentations at an upcoming one-day symposium, Consumer Identities and Digital Culture. We seek transdisciplinary interpretations and critical analyses of consumption and consumer identity, broadly defined across emerging media and digital landscapes. This symposium is the first in a planned series of events interrogating various aspects of consumer identity, using fans as one exemplar and catalyst for discussion. Panelists will also be invited to participate in the development of an edited volume.

POTENTIAL TOPICS (including but not limited to):

  • Fans and fandom
  • Aspirational consumption
  • Anti-consumerism/consumer activism
  • Brand communities
  • Makers, crafters and prosumers
  • Target markets and subcultural identities
  • Cultural marketing and consumer relationships

We welcome scholarly submissions that address audience, industry, and critical/cultural perspectives and are particularly interested in the intersections thereof.  

KEYNOTE: Dr. Paul Booth, associate professor of Media and Cinema studies at DePaul University and author of several books including Digital Fandom 2.0: New Media Studies (Peter Lang, 2016), Game Play: Paratextuality in Contemporary Board Games (Bloomsbury, 2015) and Playing Fans: Negotiating Fandom and Media in the Digital Age (University of Iowa Press, 2015)

SUBMISSIONS: 350-word abstract and brief biographical note to consumer.identities[at]gmail.com

Please address any questions to:

  • Candice D. Roberts, Assistant Professor of Communication, St. John’s University (robertsc[at]stjohns.edu)
  • Myles Ethan Lascity, Assistant Professor of Communication, Chestnut Hill College (lascitym[at]chc.edu)