The city's master urban plan for 2030 states hopes of transforming Da Nang into the most modern city in Viet Nam over the next decade. Central to this vision, is the construction of a Central Square project in the city's downtown that will serve as a central tourist attraction as well as a major shopping and public entertainment destination. ... Organized by the municipal Department of Construction, the city launched a design contest for the square, inviting domestic and foreign companies to submit spectacular plans for the 11 acre project with an estimated budget of 31 billion USD. 17 designs were submitted from five different countries, not including domestic units. 

The winning  proposal is the joint venture from HUNI Architectes, OMGEVING, Boydens Engineering, Hydroscan, and NEY & Partners. OMGEVING supported local partner HUNI architectes (France – Vietnam) for the landscape design. The square canopies have been developed by partner NEY & partners (Belgium – Vietnam). Partner Boydens Engineering (Belgium – Vietnam) was in charge of sustainability and partner HYDROSCAN (Belgium) offered water management expertise.