In the world of luxury one-upmanship, “my other house is an Aston Martin” is a boast you might hear soon.
The venerable British luxury sportscar brand, immortalized in James Bond movies since the 1960s, is getting into real estate. The company broke ground on a 66-story sail-shaped glass and steel apartment building in downtown Miami yesterday (Oct.18).
The condo venture is just one of the ways in which [Aston Martin] is diversifying into a general luxury brand, rather than just a car company...The 391 condos will sell for between $600,000 and $50 million, and include seven penthouses and a duplex penthouse with private pools. There will also be a spa, cinemas, and a virtual golf room, as well as direct access to a yacht marina. You get the picture.