You are cordially invited to the Taste of City: Food and Place Marketing Conference 2018 Antalya, which will be hosted by Akdeniz University Tourism Research, Development and Application Centre (TAGUM) on 4-5 October 2018.

The TOC 2018 Antalya is an international peer-reviewed academic research conference with a focus on understanding the dynamics and role of food play in place marketing and branding. This unique event aims to bring together researchers, scholars and practitioners to explore the ways in which food and places are marketed in an interconnected fashion.

The key thematic areas are diverse with a multidisciplinary approach revolving around marketing, tourism, gastronomy and culture. The sub-thematic areas are as follows, in which the submission of proposals is invited but not limited to:

Marketing

• Place marketing and branding
• Food and drinks marketing
• Food in place branding
• Diaspora marketing
• Consumer behaviour
• International marketing
• Cross cultural marketing

Tourism

• Food tourism and destination branding
• Food as touristic product in place marketing
• Food and sustainable tourism
• Food and alternative tourism
• Food and health tourism
• Food festivals and event marketing

Gastronomy

• Molecular gastronomy and place marketing
• Food, health and place marketing
• Slow Food - Slow Cities
• Creative cities of gastronomy
• Gastronomic experience – Taste hunts

Culture

• Transnational food
• Religion and food: Halal and Kosher
• Heritage food
• Diasporas and exporting heritage taste
• Food crossing borders
• Food mobility: Tacos to Doner, Feta to Curry
• Diasporas, foods, places

Key Dates:

• Deadline for submission of abstracts: 30 June 2018
• Deadline for submission of panel proposals: 30 June 2018
• Submission of full papers (Optional): 1 September 2018