2020 Venvstas Italy design competition
What's on your desk and what will continue to be on it in the years to come?
Although we are living in a time where the bulk of our information is produced by computers, there's still room for the analog. Most of what we draw is on paper, calligraphy is considered an art and greatest designs and artistic ideas start as a small sketch or a note of some kind on a piece of paper. Venvstas, was founded in 2014 as a branch of a design office (Lucio Rossi design/ U75). Today it has its own life and its producing some of the most interesting writing instruments and accessories one can find. We think that the tools we use have to be inspiring, have to be holders of a certain quality and a design that has to resist the test of time. Make now something for today but thinking about tomorrow. We believe in objects that are to be kept through the years, meaning that they will not be part of the current cycle of fast introduction and disposal. If something is well designed, well made and looks beautiful, it will be more likely to be kept.
The current times are tough ones for each of us although they show as a test, an opportunity where hopefully designers will start to understand such values, as the ones that are the pillars of our brand, the Vitruvian triad, that can apply to anything that's designed or built, not only architecture.
Firmitas. A building has to be strong.
Vtilitas. A building has to serve to a purpose.
Venvstas. A building has to have the qualities of Venus. It has to be beautiful.
If any single object that's designed in our planet would follow these simple principles, (or at least one) the situation regarding waste and obsolescence would be a different one. If a product is made to last, recycling is not anymore the issue it is nowadays, as little of what's produced and labeled as recyclable ever gets recycled being at best up-cycled. Since we are still too far from a “cradle to cradle” model we should start focusing in producing less waste and we strongly believe that one way is by doing better objects and fostering endurance, both in built quality and design. Our contribution to the current crisis is to make you to think on this reality and the different opportunities it could bring. It's a time not to be still, it's a time for ideas and movement, it's the time to think on how we're going to live in the near future, it is not anymore just a matter of the planet we'll leave to future generations, but the planet we live in now.