That is, for most of us.

But the longing belongs to ALL OF US.

We are all incomplete, we all long for “something else.”

"Tell me something girl… / Are you happy in this modern world? / Or do you need more? / Is there something else you’re searching for? 

I’m falling / In all the good times I find myself longin' for change / And in the bad times I fear myself

Tell me something boy…/ Aren’t you tired trying fill that void / Or do you need more? / Ain’t it hard keeping it so hardcore"

In in an interview with Lady Gaga about the new film A STAR IS BORN, the singer declared that the character she brilliantly played is not her.

But somehow what we think might not be, might be not so far away from who we truly are.

But we want to dedicate this HOUSE FOR NOT LADY GAGA to all artists who are discouraged by an adverse society, by misunderstandings. Yes, most of us we are not Lady Gaga… but we could become… in the sense that if the longing is strong enough, anything could happen.

But strangely, this “not Lady Gaga” is somehow more moving than the “real” one… no more make up, no more the armor of extravagant design, no more hiding… just the real hair, the real face, the real posture, the real clothing, and last but not least, THE REAL VOICE, as amazing as ever.

Somehow we like this Lady Gaga more, since she can be any of us. Of course, the two Lady Gaga are related.

But this “less spectacular” Lady Gaga is all the more moving! Because, again, she is a paradigm, the paradigm of so many “unsuccessful” artists who struggle in the gutter to express and reach the unreachable.

That very longing mentioned in the text of the song "Shallow."

And it is refreshing to hear Lady Gaga and Bradley Cooper be disappointed too by the shallowness of our world, to hear them missing something deeper, that is, something TRUER.

Yes, let’s design A TRUE HOUSE FOR NOT LADY GAGA.

Maybe a struggling house… a house with wrinkles, yes, the wrinkles of worrying… but wrinkles that recede, when, in full light, beyond fear and rejection, we let our truth, our “voice”, blossom.

L’effet c’est moi becomes, indeed, l’effet c'est nous. 

Let’s design A HOUSE FOR NOT LADY GAGA.

That is, A HOUSE FOR ALL OF US.

Please send us your work by March 20th, format A0, vertically oriented, as many sheets as you want.  Please register before the deadline in order to receive a registration code with which to anonymously identify your work. If you have any questions, please contact us.