Though the market for proptech startups—technology startups focusing on the real estate market—is still in a nascent stage in India compared to the West, the potential is huge as many new programmes such as housing for all, affordable housing etc are expected to increase the demand for technology in the real estate sector. Many of the proptech startups are part of one of Asia's first real estate focused Startup Accelerator Program known as Brigade REAP that was initiated by the Bengaluru-based real estate major, Brigade Enterprises Limited. This programme, launched in 2016, focuses on technology startups whose end product or service is applicable in the real estate industry, be it residential or commercial projects. The sectors could range from internet of things, nano technology, cleantech and renewable energy, logistics and visual computing. The Brigade REAP also has industrial partnerships with organisations such as CBRE, Cisco, IIM-CIIE, Intel, Microsoft and Nasscom.

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