Building India`s high street
Kishore Singh / New Delhi December 24, 2005
2006 will mark the year when luxury brands will find an appropriate
retail address for the first time. But have the promoters got it right.
P Bhageria may not wear his brands on his sleeve, but he’s certainly got
one wound around his neck and down his shirt front. The chocolate
Bvlgari tie is anything but subtle, not unlike Bhageria’s ambitions of
owning Delhi’s - and India’s - first-ever prime luxury retail space.
And he’s unapologetic about making no concessions for middle India.
“Those who buy luxury products want to shop in an ambience,” he says. In
other words, unless you have a couple of lakhs to spend like loose
change in an afternoon, don’t stop by.
In another time people might have called Bhageria a fool, but in India
circa 2006, he’s probably on to a good thing. International luxury
brands are thirsting to get into the world’s largest growing economy,
but there simply isn’t a retail address good enough for the likes of
Ferragamo and Hermes, Prada and Armani.
Of the four projects, it is DLF Place in Vasant Kunj that is being
touted as Delhi’s most trendy address. That’s because architect Mohit
Gujral has created a vast piazza that could become the city’s new
With 9 lakh sq ft space, the gigantic project isn’t straying from the
lease format for its two plazas, Promenade (for its high-end brands) and
Emporia (exclusively for luxury brands “like Versace or Mango”).
“We’ve opted for the lease model,” confirms Vijay Vancheswar, who
handles corporate communications for DLF, “because international
companies don’t want to lock their assets by buying space, but more
importantly so that the management can control tenancy.”
2, MG Road is illegal, says MCD chief
Proprietor says demolition order has been ‘set aside’; more buildings on
New Delhi, October 21: Commercial activity continues in full swing on
the Mehrauli-Gurgaon Road despite directives from Raj Niwas and
Municipal Corporation of Delhi (MCD).
Two, MG Road — one of the two properties given a demolition notice by
the MCD (1, MG Road being the other) — opened shop last week despite the
MCD Commissioner Rakesh Mehta has termed the opening of the four-storey
building as completely illegal and said he will examine if action can be
taken. “Of course it is not permitted. We had put up a signboard in
front of MG 2 saying that this is an illegal building but someone
manually uprooted the board altogether,” he said.
MG 2 proprietor Prakash Mehta says the demolition order has been “set
aside”. “We were sent a notice but the matter has been set aside... as
far as I know the demolition notice no longer stands,” he told Newsline.
Demolitions will continue, says CM
MCD workers in action at Malviya Nagar on Friday.Emphasising that
demolitions will continue, Chief Minister Sheila Dikshit today brought
the trifurcation of the Municipal Corporation of Delhi (MCD) back on the
government’s agenda. ‘‘Corruption in MCD is a matter of great concern.
So, I think MCD trifurcation is the need of the hour,’’ Dikshit said...
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