TO Eddie Sotto, Ferraris are like teddy bears. “You know the teddy bears
you win at the carnival ball game?” he asked. “Knock down the milk
bottles, win a bear? That’s what the Ferraris are like at Wynn resort.”

That is why Mr. Sotto installed the Ferrari Maserati dealership outside
the casino at Steve Wynn’s $2.7 billion hotel in Las Vegas. Those who
hit the jackpot need to only step out of the casino to claim their prize
— a new supercar.

cont'd...
http://www.nytimes.com/2006/10/25/automobiles/autospecial/25dealer.html?_r=1&ref=design&pagewanted=all&oref=slogin