The demographics comprise youngish consultants, industries of one and
boutique businesses, mostly from the creative arena. Still, how can
anyone concentrate surrounded by all that white noise, not to mention
the cappuccino machine? “The day doesn’t end,” admits Keene. “It’s
addictive. I’m often logging on when I’m supposed to be asleep. And
sometimes I wish I had the security of a base and a team in the same
time zone. I can go for two or three days without any real physical

Enter the latest development: Britain’s first members’ business club,
One Alfred Place, in Bloomsbury, London. Dubbed “the work space of the
future”, it features roaming secretaries, boardrooms and even a sleep
cabin for power naps, all for a tax-deductible annual fee of £1,500.
Among the charcoal velvet Chesterfields and an arsenal of shiny
gadgetry, execs power-broke into Bluetooth headpieces and laptops –
Crean among them. “This place is made for people like me,” she says.
“There are lots of times when Starbucks won’t do and you’re left with
dodgy hotels. The Institute of Directors is the next best thing, but not
very inspiring, and Soho House is too sociable.”