The Jang-e-Azadi Memorial at Kartarpur near Jalandhar is bringing boundless cheer and much-needed moolah to Punjab, despite probably being the only government memorial and museum running without a single paisa from the state treasury.

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The memorial complex cost the Punjab government over Rs 300 crore, and the monthly maintenance charges vary between Rs 20 and 30 lakh.

But Bublani said the number of visitors is growing each day and that too without any advertisements.

“We are breaking even and are not looking for any funding or grant from the government of Punjab to maintain this complex. The footfall is so high that it takes care of all the expenditure that we incur in a month,” he said.

“It’s just word-of-mouth publicity. On Google, the memorial has a 4.3 review rating and hundreds of people have reviewed it. For us, this in itself is a matter of pride.”

The challenge, he said, was to keep the memorial fresh and welcoming for visitors.