Congestion pricing is gaining ground in New York City and Los Angeles. That could help turn around ride-hailing’s losses.

... another congestion pricing proposal is building momentum in New York City for 2019. Observers believe that in 2019, outside of an election year, the concept could finally find success in America’s largest city.

“What if New York were to start to do this?” said Shaheen. ”What kind of signal could that send?”

Congestion pricing has recently gained traction in other cities with less of a history of engagement. Transportation leaders in Los Angeles support a plan to toll highly congested roads as a way to mitigate delays, reduce transportation-related emissions, and pay for transit ahead of the 2028 Olympic Games.

To that end, while growth may be slowing for Uber and Lyft’s traditional on-demand rides, both companies have invested in a range of other mobility offerings that go beyond that baseline service over the past year. Lyft purchased Motivate, the largest bike share operator in the United States. Uber has invested in (and is rumored to be considering acquiring) Lime, a dockless scooter and e-bike purveyor, after acquiring Jump bikes. It also has a partnership with Getaround, a car-sharing firm.

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If these pilots could be scaled up in certain markets, tax dollars from public transit agencies looking to rethink their offerings could be a boon for the cash-bleeding companies. “That suddenly opens up a different way of getting funding,” said Sandra Phillips, a shared mobility industry strategist.

Thus far, ride-hailing companies have scored billions in round after round of venture capital funding. And they are leaving their marks on cities around the world—not all positive: A growing body of research implies that the rise of ride-hailing has contributed to increases in congestion and emissions on American roads, while their inexpensive fares and carpool services in particular are drawing riders off of public transit. 

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