The cleanliness of Tokyo, the diversity of New York and the social services of Stockholm: Billionaire Marc Lore has outlined his vision for a 5-million-person "new city in America" and appointed a world-famous architect to design it.
Now, he just needs somewhere to build it -- and $400 billion in funding.
The former Walmart executive last week unveiled plans for Telosa, a sustainable metropolis that he hopes to create, from scratch, in the American desert. The ambitious 150,000-acre proposal promises eco-friendly architecture, sustainable energy production and a purportedly drought-resistant water system. A so-called "15-minute city design" will allow residents to access their workplaces, schools and amenities within a quarter-hour commute of their homes.1
Although planners are still scouting for locations, possible targets include Nevada, Utah, Idaho, Arizona, Texas and the Appalachian region, according to the project's official website2.
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BIG's founder, Danish architect Bjarke Ingels, is meanwhile quoted as saying that Telosa "embodies the social and environmental care of Scandinavian culture, and the freedom and opportunity of a more American culture." It is not the first new city being planned by Ingels' firm, which famously installed a ski slope on top of a Copenhagen power plant and has co-designed Google's new headquarters in London and California. In January 2020, Japanese carmaker Toyota revealed that it had commissioned BIG to create a master plan for a new 2,000-person city in the foothills of Mount Fuji. Although significantly smaller than Telosa, the project, dubbed Woven City, promises autonomous vehicle testing, smart technology and robot-assisted living.
- 2. The announcement was accompanied by a series of digital renderings by Bjarke Ingels Group (BIG), the architecture firm hired to bring Lore's utopian dream to life. The images show residential buildings covered with greenery and imagined residents enjoying abundant open space. With fossil-fuel-powered vehicles banned in the city, autonomous vehicles are pictured traveling down sun-lit streets alongside scooters and pedestrians.
