Qatar Museums Chairperson Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani was on hand to premiere the new initiative, which is meant to kick off the next phase in the country’s development goals propelled by a continued investment in the cultural economy. 

Al Mayassa was joined by two-thirds of the architects for the museums: Jacques Herzog of Herzog & de Meuron, who will design the Lusail Museum, and ELEMENTAL director Alejandro Aravena, whose firm will be responsible for the Art Mill. OMA’s Rem Koolhaas, who will design the new Qatar Auto Museum, was the lone holdout.

The Art Mill represents the 21-year-old ELEMENTAL’s first foray into the museum typology. Envisioned as a fusion of performances spaces, contemporary art galleries, and dedicated areas for artist residency programs, what was formerly the site of a historic flour mill will now be transformed into an anchor for various Qatari creative industries and a Dhow Center with help from Swiss landscape designer Gunther Vogt. 

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