We propose the concept ‘sense of road as place’ for an Indigenous group within an ethnic frontier, specifically in the case of the Israeli Bedouin. A road in this spatial context carries far greater meanings than elsewhere, particularly when also impacted by power relationships with the state. We reveal how Road 31 was/is subjectified by the Bedouin as a place prior to and after an upgrade. Initially they were able, through their Indigenous spatiality, to tame the road into their informal mobility and make it a place, but following the upgrade their informal mobility has been tamed into formal state-regulated mobility, making the road a non-place.