This article examines the elite construction of cultural landscapes in Harare. Since assuming the reins of power in the Zimbabwe African Nation Union (ZANU) in 1977, Robert Mugabe invented a political culture that conflated him with spirit mediums whom the nationalist movement had elevated to national deities and dead kings. Mugabe continued to cultivate this political culture in the post-colonial era using different discourses of self-presentation. The place-renaming exercise that the Mugabe regime implemented immediately after independence was part of Mugabe’s self-legitimating efforts. This article establishes that the place-renaming system in Harare projected Mugabe as a divine king.