Landing in Amsterdam in 1979, a meeting with a Rotterdam city councillor soon resulted in a ‘dream’ assignment – and one of the first big commission wins for OMA. ‘He was sitting in front of a map of Rotterdam and asked, “So, where do you want to build?” It was very generous. I saw a site on the river and the interesting thing about it was that it was very constrained on one side by water, on the other by a bridge, on a third side by a road and on the fourth by a building,’ says Koolhaas. He picked the site and started designing. The scheme was named Boompjes (‘little trees’ in Dutch) and mixed housing and workspace along the Maasboulevard. It marked the start of a long relationship between the port city and the architecture firm.1

  • 1. Rotterdam, devastated by bombing from both sides during the Second World War, presented a challenge and an opportunity for architects and planners in the second half of the 20th century – large parts of it had to be entirely rebuilt. This was also the reason Koolhaas chose it as his Dutch base in 1980, shortly after the Boompjes commission (two more schemes, the IJ-plein housing and a commissioned study for the possible renovation of the Koepel Panopticon Prison were also in the works in different parts of the country). ‘It made the city very fertile ground for architecture. I had more affinity and interest in Rotterdam. I started an office there almost on a hunch,’ he says. So, in the 1980s and early 1990s, the OMA headquarters was next door to the Boompjes’ plot and the water (a London office had opened in 1975, and Koolhaas and colleagues travelled back and forth as needed).
The Amex Centurion card, in collaboration with Rem Koolhaas, features artwork from an old OMA project, the Boompjes in Rotterdam
The Amex Centurion card, in collaboration with Rem Koolhaas, features artwork from an old OMA project, the Boompjes in Rotterdam

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Boompjes was sadly never built (‘We presented it to the city a number of times; in the end they sold the site to a developer, but nothing came out of it,’ Koolhaas concludes) but its ideas were pioneering, and live on. In the late 1990s, OMA was commissioned to work on another site by the river in Rotterdam, which faced a similar situation – again, approached by a bridge and its perception controlled by limited viewpoints. That project, just across the water from the Boompjes site, eventually became De Rotterdam, a mixed-use, ‘vertical city’ completed in 2013 beside the city’s Wilhelmina Pier. 

Now, Boompjes is about to get one more incarnation. In 2019, American Express approached OMA for an artistic collaboration with Rem Koolhaas on a new design for Amex’s exclusive Centurion Card. The practice had been working with the card’s signature Roman references, when the client came across the Boompjes project. It became a starting point for the new design, with Rem and his team adapting the triptych visual to the card’s specifications. The result launches from this month. Blending graphic design with thought-provoking architecture that was truly ahead of its time, the product is the smallest item ever designed by Koolhaas. ‘I see graphic design as a crucial domain to project ideas in,’ says Koolhaas, who regularly explores two-dimensional design through OMA’s research and design arm, AMO. ‘Architecture is also a domain to project ideas in. The similarity [between the disciplines] is about ideas, and these can take any form.’ §