Couture czar J.J. Valaya turns wedding designer too
New Delhi : Fashion designer J.J. Valaya, known for his rich, embellished couture lines, has now joined hands with wedding planner fernsnpetals (FNP) to design services for signature luxury wedding concepts.
He has launched a special design cell called Valaya Luxury Weddings that will create luxury concepts and details for special spaces, which shall then be executed by FNP.
"Luxury is a relative term, but for me something unique and very special means luxury. And the entire experience of doing up a luxury space is completely different," J.J. Valaya told IANS after officially announcing the joint venture late Friday at his grand farmhouse in Gurgaon.
"In India's burgeoning wedding industry, there has been a constant demand for unique signature concepts that addresses all aspects of the ceremonies from décor to detail. This unique concept promises exclusivity, grandeur and elegance at its luxurious best," said Ritu Chopra, spokesperson of FNP Events and Wedding Pvt Ltd.
Decorated with floral balls and chandeliers, the luxury space created exclusively for the event at Valaya's farmhouse saw the likes of Rathi Vinay Jha, head of Fashion Design Council of India (FDCI), designers Ritu Kumar, Manish Arora, model-turned-actor Jas Arora, VJ Ishita Arun and producer Bobby Bedi.
"Couture is very niche and grand, so the showcase must be in a grand manner as well," said Valaya.
Valaya also unveiled his fall winter 2007-08 collection called "The Taj Blueprints" - a continuation of what he showcased at the last edition of the Wills Lifestyle India Fashion Week (WIFW).
With Mughal architectural imprints as the backdrop of the stage, 40 top models sashayed down the ramp to showcase 70 signature pieces.
The collection revolves around a fictional world of US architect Frank Lloyd Wright, who derived inspiration from India's Taj Mahal in his works.
The women's range included kurtas of varied lengths teamed with churidars and dupattas, fitted pants, sarees, skirts of varied lengths and styles clubbed with cholis (blouses) and dresses in women's wear.
The men's wear had ankle-length sherwanis teamed with stoles, churidar kurtas, shirts and fitted pants, suits, angrakha style coats and jackets.
The colour palette veered from rich ivories to turquoise and finally to jewel reds. The collection was marked by the use of silk threads, metal threads, swarovski crystals and beads on fabrics like tulle, jacquards, lycra-based rich blends and velvet.